Michael Jackson - The Rise and Fall of 'The King of Pop'
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN041 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
Career Cycle of Celebrity |
| Case Length |
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17 Pages |
| Period |
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1990-2006 |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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Sony |
| Industry |
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Media and
Entertainment |
| Countries |
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US |
Abstract:
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The case examines the rise and fall of Michael Jackson
(Jackson), one of the most popular and controversial pop stars of the 1980s and
1990s. It describes the rise of Jackson from the son of a steel worker to a pop
superstar in the 1980s.
The case then puts forth the various incidents such as the child abuse charges
that have brought about a downfall in Jackson's career by the early 2000s.
It also throws light on his deals with various companies including the Sony/ATV
music catalog deal, poor financial management, philanthropic activities and his
bizarre behavior. The case ends with analysts' arguments on his comeback efforts
and his future. |
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Issues:
» Study the various phases in the life cycle of a celebrity and compare
the same to that of a product or a company.
» Examine the business acumen of Michael Jackson.
» Examine the reasons that can lead to a downfall of a celebrity and draw
lessons from it.
Contents:
Keywords:
Michael Jackson, Celebrity Endorsement, King of Pop, Child
Molestation, Music Albums, Motown Records, Epic Records, Grammy Award, Lawsuits
against Jackson, Financial Crisis, Sony/ATV Music Catalog.
Michael Jackson - The Rise and Fall of 'The King of Pop'
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